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Innovations Corner: October 2014

Abuse awareness poster is ‘only fully visible to children’

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A poster than can only be fully seen when looked at from a child’s point of view has been used in an anti-child abuse campaign.

Spanish organisation the Anar Foundation used lenticular printing – a technique which means those looking at different angles see a different image.

On the poster, a “secret” message showing a child helpline would show up when seen from a child’s height.

The foundation said it helped children gain confidence to call the number.

Read more: http://www.bbc.com/news/technology-22425388

http://www.huffingtonpost.com/2013/05/06/child-abuse-ad_n_3223311.html