Remember the times when a good marriage depended on the right reference from a relative or that right ad in the newspaper? Arranged marriage became easier when technology stepped in and introduced matrimonial websites, through which brides and grooms could suddenly find each other or be found by their future in-laws much faster than before! But does this empower women and allow them to look for their own husbands, or is it the old patriarchal wine in a new bottle? Here is a scathing response to a new website that came up to promote shaadis among members of a very specific cohort. The article sums up what a lot of these matrimonial websites actually do. Read more here.