This music video was developed in 2013 as an awareness raising tool to highlight the impact of gender discrimination, sexual harassment, and peer pressure on Pakistani youth. It encourages young people to communicate with family and friends, in order to gain their support in tackling commonly faced Sexual and Reproductive Health and Rights issues. The video was made in collaboration with Qayaas , a rock band that is popular with Pakistani youth. It has been successfully aired on local music channels, uploaded on to social media websites, and disseminated to partner schools to share with students.
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