It’s never too late to redeem yourself, or at least your image. A Brazilian beer brand has decided to catch up with the times and it no longer wants to be that outmoded, sexist relative we all have who constantly gets everyone’s eyes rolling.

The company decided to get female illustrators to rework their old ads to – wait for it – not objectify the female models in them. And then they made a film congratulating themselves over it. Well, something’s better than nothing, right? Have a look at the lovely work by the artists:

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